Package Design + Branding
Infuse
Infuse, a concept product, is a drink that uses real medicinal ingredients for an entirely new line of supplemental aids that improves digestive health and promotes healthy living. Carbonated and infused with real ginger, each flavor combines several varying remedial ingredients. Each carefully chosen ingredient contains vitamins and minerals that have been proven to soothe digestive irritation, reduce period cramps, nurse hangovers, alleviate nausea, and detoxify your body. All contents are natural and pure; no added dyes or artificial flavors, no artificial sweeteners, and no GMOs.
Logo and Branding
The color pallet is calming and reflects the effects of the medicinal ingredients while also giving the brand a modern, upscale look. The logo design represents the fusion of ingredients in the liquid as the water droplet imagery seems to begin to swirl.
Package Design
The bottle is made with 100% recycled glass and can be reused or recycled however seen fit. Its slim, cylindrical shape makes it easy to carry anywhere you go and can fit easily in any cupholder or cooler. It is important to know what you are putting in your body, and transparency is important. The clear glass bottle and non-obstructing label reinforce this idea of transparency as it allows the consumer to see the the contents of the bottle and the ingredients immediately.
Flavor 1 - Whole Label
Flavor 2 - Whole Label
Flavor 3 - Whole Label
